Marketing Ideas for Plumbers

May 15, 2018 at 8:00 AM Leave a comment

More and more home plumbing firms are starting to see the importance of using effective marketing ideas for plumbing in order to get ahead of their competition and spread awareness of services in their demographics.


All plumbing service providers need to know exactly where their would-be clients are. Obviously, prospective customers are just around the corner, but they spend a lot of time online or in television. So, the different ways plumbing companies can advertise themselves can’t be overstated. 

If you’re running a plumbing business, you must use the most effective marketing ideas and strategies. This is to reach your prospective customers and persuade them not just to use your service, but as well as to recommend your business to other people they know. But then again, this will require knowledge, time, and effort. 

Know Where Your Prospective Clients Are


Most people today have a Facebook, Instagram, Twitter, and other social media account. Furthermore, the majority of adults have mobile devices. In addition to all these, more than 85% of people use the internet on a daily basis. So, there is no doubt that the internet is one of the best places to reach your potential clients – May it be social networks, forums, blogs, or even landing pages.

Additionally, most of your prospective clients may have busy lifestyles – with their jobs, kids and a lot of other activities. You may find them driving their cars to work every day. You could also see them at public establishments and other places. 

Find them. From there, you can easily brainstorm how you can send your message from their locations.

Marketing Tips

Now that you’re aware where you might find your prospective clients, it’s time to find ways to approach them. Below are three effective marketing ideas to generate more clients today. 

1. Take Advantage of the Marketing Potentials of your Vehicles


Billboards attached on the side of vehicles are becoming more and more popular all over the world today. However, a lot of plumbing companies are not aware of how they can use their vehicles, especially the bigger ones like trucks and trailers to market their brand.

In order to make this effective, here are the important principles for you to follow.

– Use a creative, catchy tagline or title

– Use eye-catching images that are captivated enough to turn heads

– Highlight the messages you want to deliver

– Add a call to action – include your website and contact numbers that are easy to read     

2. Introduce your Service to Your Local Neighborhood


Another smart marketing method you can use is to find homeowners in your local neighborhood who might be in need of the services you offer. If you’ve got a new client in the neighborhood, finding new opportunities and possibilities would be easier. After all, the word of mouth is the best method of marketing. Drive around with your mobile sign, give away flyers, and offer special discounts to your potential clients.

Produce, print, and distribute colorful postcards to your prospective clients living in your neighborhood. Let them know that you offer high-quality services at reasonable prices and highlight how they can benefit from what you offer and not only what you can offer.

3. Use the Power of Social Media

You just cannot ignore the benefits businesses can gain from the internet. Today, almost everyone has an access to the internet, that’s why it’s not surprising how every business seems to put their presence online.

People tend to search everything they need online. If people cannot find you online, then your business does not exist to them. You may want to create a Facebook page and Instagram account for your business, regularly remind them of your services, may it be leaky bathtub faucet repair, drain cleaning, hydro jetting, or others.

Learning SEO or Search Engine Optimization is also another way to make a presence online. People search what they need on search engines like Google. Knowing how to write content that would easily show up on search engines would be very helpful.

Your success in plumbing business greatly depends on the marketing ideas for plumbers you will execute. No matter how skillful and good you are in the service you offer, you can only reap from it if you are earning clients through good marketing. You need to find ways how they can reach you.

You have to keep in mind that successful marketing ideas for plumbers don’t always require a lot of money to make it effective. Instead, plan it carefully and make sure that you are delivering your messages clearly. The secret to a successful marketing is by thinking like a customer looking for a service you need.

If you are looking for a reliable plumbing service, Sayan Plumbing of Bergen County is your one-stop shop for any plumbing services you might need. With years of experience in the plumbing industry, they offer an extensive range of solutions for homeowners looking to have their services.

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