Online Marketing Ideas for Cleaning Companies

May 19, 2018 at 9:34 AM Leave a comment

In the competitive business world of today, gaining large market share is not easy unless you’re aggressive enough. If you have a cleaning company, you must expect to deal with competitions. That’s why it is best to have online marketing ideas for cleaning companies to get your name out there.


In order to achieve this, you need to build a relationship with your customers by offering them solutions to what they need. You can make them aware of what you have to offer to them by marketing your company online.

But Why Go Online?

There’s no doubt the easy access of the internet and its continuous development has changed the way people run their businesses. The barriers that used to exist such as physical distances and complicated product comparisons have now stopped being an issue. However, in order to fully take advantage of this power, proper planning and strategies should be implemented.


When done right, online marketing for cleaning companies offers you a competitive business leverage that you can customize for your needs. A lot of small to medium-size companies focus on digital marketing in order to save time and money, while increasing sales and customer base.

So, how can you do this effectively? Below are some effective methods to succeed in marketing your business online.

·         Build a Business Website 


A website for your business will help you reach customers easier. With the help of a website, you are able to connect with customers no matter where they are especially that anyone has mobile devices now.

A website is also a great chance to showcase why you are better than your competition. You can even upload video or article tutorials such ashow to clean floors, ceilings, bathroom, and the like.

And most importantly, you could also list your contact details like physical address phone number, and email address. You’ll be surprised at the number of prospective customers you are able to get connected to with the help of your website.

·         Create Social Media Pages


Marketing through social media is an effective way to get connected with your current customers and potential customers alike, and this is the most commonly used marketing method today by businesses.

If you are not taking advantage of the free advertisement offered by social media websites to connect with your prospects, then you are absolutely missing out! Smart marketing on social media is able to bring an extraordinary result to your business, which creates dedicated brand supporters and even resulting in more leads and sales. 

Some of the effective social media accounts you may want to make include:

Facebook– As the most used social media site today, it is not surprising that creating a Facebook page is the most common way to make a presence online. 

Facebook is a surefire way to advertise your business. Although Facebook for business can be a bit tricky due to its algorithms and rules, it still guaranteed to help you reach people when done correctly.

Facebook knows so many things about its users, and it uses all the information to the advantage of business pages that are running their ads. This information includes age, location, and interests.

Instagram– With most users being active, it’s not surprising how Instagram is another great platform to promote a business. This photo and video sharing app have rapidly taken the world of business by storm.

Instagram is an amazing help for improving brand awareness and product introduction. About 70% of Instagram users have spent their time searching for a brand or service they need. Instagram lets you promote your business and service in an authentic way without having to push your service to them.

Twitter– When it comes to Twitter, knowing the right keyword is the key. You can find tweets that mention keywords relevant to your market.

For example, if someone tweets a post mentioning “apartment cleaning in Stamford,” and you happen to be a company based in the area, then you can tweet them back offering your service.

Excellent online marketing ideas for cleaning companies can help your business grow rapidly.

Oppositely, bad marketing strategies for cleaning companies can lead to the demise of the business right away. This is why an excellent marketing plan is important. You have to keep in mind, however, that it is not just about planning; knowing how to perform them is just as important.

This means you must have a great game plan and do your best to make it work. Good thing, however, is that when you finally have excellent marketing plans to promote your business, implementing them should not be so difficult anymore.

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