It seems that I am constantly receiving coupons in the mail from retail stores. In the past week the mailman has delivered coupons for Macy’s, JCPenney’s, Bath & Body Works and New York & Company. I know that the retail sector is getting hit hard and my current stack of coupons seems to be proof of that.
In the past I received standard discounts: on average anywhere from 15 – 20% off my entire bill, but in the last week I’ve received at least one coupon for $10 off any $30 purchase and two coupons for $10 off any $10 purchase.
Now I know the stores hope to lure customers in with coupons. They hope you’ll walk in the door expecting to get something for free and walk out with $20 – $50 worth of stuff you never intended to buy. I have a feeling stores make quite a bit of money off these types of discounts, otherwise why would they provide them?
Last month I received a coupon for a free Bath & Body Works signature collection item with any purchase. I bought a small tube of chap stick and received $9.50 worth of free shower gel.
Yesterday, I drove over to the mall and found just about every item in JCPenney’s and Macy’s on sale. Two tank tops originally priced at $12.99 were on sale for $7.99. I had an additional coupon for $10 off any $10 purchase so I ended up buying two tank tops for a little over $6. Not bad for something I intended to purchase before summer began.
So is it just me or do the discounts seem quite substantial right now?