As I was walking out of Williams-Sonoma this afternoon I stopped to look a display full of cheese graters. An employee, who was stationed by the door, informed me that there were other graters in the back of the store and suggested that I take a look there. I thanked the woman and asked her how business had been this season. While I was inside the store I noticed only a handful of shoppers. She told me the store had been extremely busy the day after Christmas but other than that it had been slow season.
I looked back down at the grater and said, “I can’t imagine too many people are willing to pay $35 for a cheese grater in this economy.” She laughed and said, “This is Williams-Sonoma. People that come into this store know they are going to pay a lot for a quality item.” Although I completely understand paying more for a quality item I cannot imagine too many people are shelling out $35 for a cheese grater these days. I’m sure there is a food connoisseur out there somewhere that can tell me why a $35 cheese grater works better than a $10 cheese grater, but for my purposes the $10 model will serve it’s purpose just fine.
The employee, who probably cannot afford to buy a $35 cheese grater herself, quietly pulled me aside, and recommended that I try a less expensive store in the mall. She admitted that it a select clientele was shopping in Williams-Sonoma these days and then quietly provided me with the name and location of the other store. I thanked her for her time and wished her a happy new year. Upstairs in the store she recommended, cheese graters were selling for less than the half of the Williams-Sonoma price.